Form follows function message maps to meaning

The development steps for a new communication follows research into WHO needs to be MOTIVATED to do WHAT. Your business goals must be understood and should be measurable to gauge success.

image for revision

Discovery

We meet in person or over the phone to gather information about your audience and communication challenges. The better we are able to 'walk in your shoes' the more targeted our solution.

What you provide

Any supporting information
Primary take away messages
Input from all stakeholders
The case for change

Outcome

A summary of communication issues to overcome, identity standards to use, timeline, and final budget confirmation or revision.
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Concept

We create alternative rough 'napkin' sketches or conceptual drawings to quickly convey communication options. This is fun!

What you provide

Participation and input
Guidance and clarification
Confirmation of direction
Copy input and conte

 

Outcome

A final graphic direction is chosen from several alternatives that has the right emphasis on various pieces and all components identified.
Activ design sketch

Design

The rough copy and illustration are put in place in a hand drawn sketch. A sample of the final style(s) to be used may also be submitted for review.

What you provide

Consolidated feedback
Clear and specific direction
Vector logo and corporate ID rules
Final copy and edits

 

Outcome

The final output from this phase is ready for production in vector art that can be resized and repurposed in the future. Only very minor art alterations are expected, though copy may change a bit still.
Active production image

Production

Final copy is placed and the illustration is finished digitally in Illustrator. Other additional file types, PPT for example, might also be created.

What you provide

Consolidated feedback
Final text approval
Confirm any final edits
Check contact numbers, etc.

 

Outcome

The final files should be ready to go before your audience.

final activ step

Final approval

Have we covered everything to your satisfaction? This is where we review last minute additions and debrief the development effort.

What you provide

Minor final edits
Approval to close project
Constructive feedback on process
Follow up date to review reactions

 

Outcome

We will set a time to review reactions and explore adjustments that might improve communications.